Bupa invests in ‘TripAdvisor’ for healthcare

  • nib, Bupa, and HBF to invest in the development of Whitecoat, the leading Australian healthcare directory
  • Whitecoat to be developed as a healthcare industry-wide platform

Bupa has joined other health funds to offer millions of Australians greater transparency and convenience for their healthcare choices.

Bupa and HBF have signed a heads of agreement to join nib as investors and participants in expanding the successful Whitecoat healthcare provider platform.

We like to think of Whitecoat as the ‘TripAdvisor’ for healthcare. It is a healthcare provider directory and customer review website that helps consumers find, choose and review healthcare providers based on their service experience. It already carries publicly-available information about more than 35,000 registered providers (including a booking capability) and hosts more than 250,000 customer reviews.

“Healthcare costs are set to keep rising as our population ages, so it’s important that the health and care sector can work together to help consumers make informed choices, and support the industry to operate more efficiently,” said Dwayne Crombie, Managing Director Health Insurance.

While the platform now includes allied healthcare providers such as dentists, physiotherapists, and general practitioners, it is looking to expand to include medical specialists.

“Australia has a world-class healthcare system and some of the best clinicians, but many consumers want more information to assist their choice of healthcare provider and treatment,” Dwayne added.

“This is information that is readily available to consumers in almost every other industry and is critical to improving healthcare market efficiency and affording healthcare providers with greater visibility to consumers.”

The joint venture will give Whitecoat even greater reach and penetration across Australia and when fully developed, it could allow consumers to find, book, survey and pay for healthcare treatment with their chosen provider.

This give Bupa an opportunity to further develop and drive the innovation of an open mobile marketplace, ensuring consumers have access to detailed information that helps them choose the right healthcare provider.

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